Tuesday, July 11, 2006

IP--How Does Your Company Protect It?

By making an employee's alleged theft of its trade secrets public, The Coca-Cola Co. accomplished three things, experts say. It managed to control the message about the incident, it demonstrated its commitment to prosecute such thefts and it raised a red flag about the risks all companies face in protecting their most valuable possession -- their intellectual property. In a memo to Coke employees, CEO Neville Isdell said he has ordered a thorough review of the company's information protection practices. How would your company respond to an attempt to steal it's IP?

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